Windswept on Wall St

Abbey Lee features in Alexander Wang’s debut video ad campaign to launch his Wall St inspired FALL 2010 collection.

“It’s abstracted. Abbey’s not walking down Wall Street past buildings, but there’s wind and newspapers flying all over the place. It’s very moody and seductive — like looking at a perfume ad where you feel for the girl a lot more. Rather than saying, ‘Here’s the product,’ this is more about expressing ourselves.”

-source WWD

Creative Director: Fabien Baron
Cameraman: Craig McDean
Stylist: Karl Templer