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Paulina Grochowina featured on WhoWhatWear for The UNDONE shot by Emily Abay

To celebrate the launch of Chic blogger Harper & Harley’s (Sara Donaldson) online shopping mecca The UNDONE, WhoWhatWear talk to founders Sara Donaldson & Georgia Martin about the trials, triumphs and inspirations of taking a dip into the e-commerce pool.

Photographer Emily Abay shoots Paulina Grochowina in key pieces from the pair’s precisely curated store, bringing to life the UNDONE aesthetic.

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Photography: Emily Abay